'So, Bob, we've decided to do some rebranding!'

Branding – it’s a word used a lot these days in the advertising trade. A brand tells people about your company and what it represents.  It can have a positive effect and turn people to buy product or it can be negatively used against you, if it’s not the image you want to convey.

Brands are still used on cattle to identify where they came from and that they carry a stamp of approval. A logo or brand can tell a lot about the product and help to sell it. 

People will get tattoos to set themselves apart from others. Even inking can change your identity.  I still wonder what happens to folks that get tattooed once they grow old.  Do they wind up around your waist or ankles along with all the other crepey skin?  Seriously though, when I was young, people with tattoos were often considered unsavory, but today everyone seems to have at least one.

Jesus was also branded. Luke 23:38 says, “There was a written notice above Him which read, THIS IS THE KING OF THE JEWS.” It was placed there to add to the mockery.  His humiliation wasn’t enough.  He was battered, scorned and nailed to that tree, along with the sin of the world – branded for our sake.

Jesus was King of the Jews but that was just part of His tittle.  He is King of Creation, King of Kings, King of grace, mercy and love. As Christians, we wear that brand and should be letting the fact be known to everyone, who we are. He died so we could live.  He conquered death so that we will live forever in paradise.  In a time when Christianity is getting a bum rap in many parts of the world – it’s time to stand tall and let others know why we’re proud to wear His name. May His brand be placed on our hearts as a constant reminder of what He did for me and identify me as His child.

On my heart imprint Thine image,
Blessed Jesus, King of Grace,
That life’s riches, cares, and pleasures
Have no power Thee to efface.
This the superscription be:
Jesus, crucified for me,
Is my life, my hope’s Foundation,
And my Glory and Salvation.


As I reach the end of my years, I find I have a lot of good information stored up in this old decrepit mind of mine. If I don't write it all down, it may vanish and no one will have the advantage of my thoughts. This is why this blog exists. I love the Lord, Jesus with all my heart and soul. I know I'm undeserving of all He's done for me, but I also know that His love is beyond my comprehension. I've always wanted to write. I never kept diaries, but tucked my thoughts in my head for future reference. I use them now in creating stories, plays, poetry and my blog. I continue to learn every day. I believe the compilation of our time spent with God will have huge affect on the way we live. I know I'm a sinner and I need a Savior. I have One through Jesus, Christ. My book, "Stages - a memoir," is about the seven stages of life from the perspective of a woman. It addresses all the things girls and women go through in life as they travel it with Jesus, and it is available on
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4 Responses to BRANDING

  1. hatrack4 says:

    No ink here. And yes, God is imprinted on my heart.

    Liked by 1 person

  2. I love this Kathy!! May we wear God’s brand even as He has us tattooed on the palm of His hand and wears us with love!

    Liked by 1 person

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